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Ranking High at Google -- Why Honesty is the Best Policy

Simple, common sense concepts of how to optimize your site's performance in search returns in search engines such as Google.  Improve the quality of your layout while you are at it.  These principles work for us.  They will work for you, if you have good content.

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Sterling D. Allan's tips for getting good page ranking at Google.

Feb. 18, 2006
 
People often comment that my websites do very well at showing up high in Google searches.
 
Here is an example where PESWiki.com is the first result for a search for the two words home generation -- not in quotes.  The index that I and my associates have created on home generation technologies is the first link to appear of more than a quarter of a billion web pages that have those two words on them.

* * * *

There is a reason my sites perform well.  It has nothing to do with trickery and everything to do with honesty.

Sometimes my news coverage or directory pages appear even higher than the company website about which the news story or directory page was composed. This is fitting. A directory listing should appear higher, inasmuch as it contains not just a link to any related company site, but also possibly a skeptical overview and a side-glace at alternate technologies or resources. The web search thus leads to more complete coverage than might be found on a self-promoting company site; and it includes a link to the company site.
 
If someone is searching for something for which I have a specialty page, they will almost always find my page with ease through Google.

Before I go into the reasons for this success, let me establish for you that my sites do indeed perform well in Google searches. Consider the examples listed below and

Some of my top returns at Google

 
Below are some examples of search phrases where my (PES Network Inc.) sites come up high.

The following compilation is sorted by how high my sites come up in the Google findings and the number of other sites that also pull up, based on search phrases related to my subject area.

This is just a sampling.  It is not a comprehensive listing.
 
Note that I'm not putting these search terms in quotation marks.
 
The PES Network Inc. sites to look for in these returns are: freeenergynews.com or peswiki.com or pesn.com or pureenergysystems.com, unless otherwise noted.

As of Feb. 16, 2006
 
First position at Google
 
home generation of 268 million pages (my quest: energy independence)
water from air of 149 million pages (vapair.com is my site)
free energy news of 121 million pages (my service)
open source energy of 101 million pages (positions 1,2 and 3)
top 100 energy of 60.9 million pages
new energy congress
 of 56 million pages (I founded)
susan carter of 16.1 million pages (my mother-in-law)
pure energy systems of 13 million pages (my company)
magnet motors of 2.2 million pages (one of my specialties)
sterling allan of 3.1 million pages (that's me)
e.v. gray of 1.7 million pages (protege of Tesla)
gravity motors of 1.4 million pages
magma oil of 455,000 pages (non-organic source)
tesla turbine of 158,000 pages
paul pantone of 160,000 pages (controversial fuel economy specialist)
ken rauen of 72,100 pages (PES science advisor)
bioperformance of 38,000 pages (fuel saver claim, with many dealers seeking first spot)
tom valone  of 27,500 pages (well-respected energy maven)
chiasms of 13,900 pages (greaterthings.com)
solarcube of 673 pages (leading solar technology)
mary sue haliburton of 564 pages (PES editor)
 
Top Three position at Google
 
free energy of 199 million pages
howard johnson of 36.9 million pages
pure energy of 25.2 million pages
thermal electric of 18.1 million pages
hydrogen from water of 17 million pages
inventor tools of 9.1 million pages
tesla day of 1.6 million pages
peter lindemann of 1.2 million pages
stirling energy systems of 738,000 pages
john bedini of 81,400 pages
motionless electric generator of 27,600 pages
scangauge of 26,700 pages
magenn of 16,500 pages
perendev of 9,800 pages
 
Top Ten position at Google
 
energy news of 330 million pages
energy events of 190 million pages
solar home of 147 million pages (allanstime.com - my dad's site)
energy congress of 64.7 million pages
energy store of 64.5 million pages
waste to energy of 63.2 million pages
zero point energy of 32.5 million pages
international automated systems of 28.8 million pages
parallels of 24.6 million pages (greaterthings.com)
dennis lee of 21.4 million pages
joe cell of 17 million pages
unified field theory of 12 million pages (allanstime.com - my dad's site)
solar hydrogen of 7.2 million pages
electromagnetic generators of 884,000 pages
brown's gas of 621,000 pages
tom bearden of 311,000 pages
sonofusion of 310,000 pages
blacklight power of 303,000 pages
john searl of 178,000 pages
alphabetics of 109,000 pages (greaterthings.com a code I discovered)
meg+bearden of 56,500 pages
skybuilt of 22,100 pages
windhexe of 1,060 pages
 
Top Twenty at Google
 
power factor of 66.6 million pages
cold fusion of 39.4 million pages
tidal power of 8 million pages
betavoltaics of 432 pages
 
 Top Fifty at Google
 
day after tomorrow of 86.8 million pages
wave energy of 55.9 million pages
fuel economy of 55.7 million pages
tide energy of 11.2 million pages
nikola tesla of 927,000 pages
energy criteria of 36.6 million pages
peak oil of 14.3 million pages
weather manipulation of 2.1 million pages
 
 
The day after generating the above sample list, an associate was talking to me about Joe Flynn's Parallel Path technology, which enables 3.5 times the output from a motor with the same input and same size as a typical motor.  To see what was on the net about this, I Googled parallel path.  You can imagine my amusement when I saw PESWiki in position three.  It was a page that Tim Harwood posted there just over a year ago (and which is now

There are 19 million pages where those two words appear, yet the PESWiki page was the third site listed of all 19 million possible sites relevant for those two words.

In the case of the ScanGauge, showing up in the top three on the left for a search on that term equates to significantly increased sales.  We've been selling two to four a day for several months.
 
 

Honesty:  The Best Policy

 
I do not have an inside track with Google to know what their algorithms are.  I have not taken classes on how to boost page ranking with Google, nor do I pay much attention to the myriad of tip pages about how to improve Google ranking.
 
My success comes from doing what makes sense to me.  It also seems to make sense to Google.  Therefore, my sites are rewarded by doing well in their page ranking.  I guess you could say I'm a natural.
 
I have good content most of the time, deserving of high returns in searches that are related to the page in question.  Pages that I compose that are not as good, do not get nor deserve as high a return in the search engines.  Sometimes there are exceptions to this, such as a mediocre page doing well, or an outstanding page not doing as well.  But for the most part, the directed traffic is proportional to the quality and appreciated value of the content.


Trickery Undermines Credibility

 My first rule is to not try to trick the search engines.  Don't play that game.  It is unfair.  It is cheating.  And if you are caught doing it by the search engines, you will be sorely penalized, if not removed from their engine all together.  They don't take kindly to people cutting in line, so to speak.  And that is only fair.

A page ranking in the search engines should be by merit, not by finagling.  That is the cardinal rule, in my opinion.  And I am confident that it is the cardinal rule for search engines like Google.
 
Their objective is to direct people to the content that best matches what the person is trying to find, not to irrelevant content that cheated its way there. Such pages are like a spam message that says one thing in the subject line but is another when you open the message.  "Bait and switch" is illegal, to put it bluntly.  Don't do it.
 
Think of it this way, how do you feel when you are tricked into viewing a spam message because of an irrelevant subject line?  When you see what it really is, do you think more highly or less highly of the spammer?  So it is with search engine relevance.  You want people to be glad they found your page when it comes up in a search return.
 
Just be honest.  Google loves honesty.  It rewards honesty.
 
The methods I employ with posting my web pages have to do with this function of honesty.  That is why my pages rank so well with the search engines.
 
Here are the methods I employ.  All of these have to do with highlighting the important facets of the page, which Google rewards with a high return on searches pertaining to the page.

End of Excerpt

[...] Buy the e-Book ($20.00) (delivered as brief web page)

To read the tips about url naming, page identification, linking, directory submissions, and more, click here to buy the e-Book.

For just $20.00 you will find tips that will make a tremendous difference in how well people who are looking for your content can find it through Google and other search engines.

'Let the best site win' is the principle.  If you have good content, you will want to read this material.  It is good news for you, and bad news for the cheaters who try and trick their way ahead of you.

My sites are a testament to the maxim that honesty really is the best policy.  Certainly it has proven to be true in the case of Google ranking.

Not only will these tips help you perform better in the search engines, but your readers will appreciate the clarity of your navigation.  It will improve your site's presentation overall, increasing the chance that when people find your site through Google, they will stick around for a while and come back again and again.

It's the loyal readership that you are after, not the tricked visitor who will be miffed for finding your site irrelevant to their search.

The eBook is not very long.  It is actually quite short.  But I think you will find that its principles will be well worth the small price you paid to receive them.  There are tremendous benefits that will come from implementing these few common sense keys.  They've worked well for me.

Sincerely,

Sterling D. Allan
http://PureEnergySystems.com - corporate site
http://FreeEnergyNews.com - daily news and directory
http://NewEnergyCongress.org - technology review
http://PESWiki.com - publicly editable directory
http://PESN.com - feature news stories
. . . and many other sites on other topics, ever pushing the envelope!


[...] Buy the e-Book ($20.00)

 

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    "I admit I was surprised at how good this was. Initially I was dubious about the pricing. But the combination of the justifiable high moral stance (honesty) with valid methods is a winner."

-- Mary-Sue Haliburton (Feb. 23 2006)


    "This is excellent! Thank you very much; and I trust it will sell great as an E-Book."

-- Susan Carter (Feb. 17, 2006)


    "Say thanks to Sterling for me - I will consider these tips very carefully in creating the Archives on freeread.com."

-- Lawrence Kennon (Feb. 18, 2006)

 

 

 

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Page posted Feb. 21, 2006
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