|
Sterling D. Allan's tips for getting good page ranking
at Google.
Feb. 18, 2006
People often comment that my websites do very well at showing up
high in Google searches.
Here is an example where PESWiki.com is the first result for a
search for the two words home generation -- not in
quotes. The index that I and my associates have created on
home generation technologies is the first link to appear of more
than a quarter of a billion web pages that have those two words
on them.

* * * *
There is a reason my sites perform well. It has nothing
to do with trickery and everything to do with honesty.
Sometimes my news coverage or directory pages appear even
higher than the company website about which the news story or
directory page was composed. This is fitting. A directory
listing should appear higher, inasmuch as it contains not just
a link to any related company site, but also possibly a
skeptical overview and a side-glace at alternate technologies
or resources. The web search thus leads to more complete
coverage than might be found on a self-promoting company site;
and it includes a link to the company site.
If someone is searching for something for which I have a
specialty page, they will almost always find my page with ease
through Google.
Before I go into the reasons for this success, let me
establish for you that my sites do indeed perform well in Google
searches. Consider the examples listed below and
Below are some examples of search phrases where my (PES
Network Inc.) sites come up high.
The following compilation is sorted by how high my sites come
up in the Google findings and the number of other sites that
also pull up, based on search phrases related to my subject
area.
This is just a sampling. It is not a comprehensive
listing.
Note that I'm not putting these search terms in quotation
marks.
The PES Network Inc. sites to look for in these returns are: freeenergynews.com
or peswiki.com or pesn.com
or pureenergysystems.com, unless
otherwise noted.
As of Feb. 16, 2006
First position at Google
e.v. gray of
1.7 million pages (protege of Tesla)
magma oil of
455,000 pages (non-organic source)
paul
pantone of 160,000 pages (controversial fuel
economy specialist)
ken rauen of
72,100 pages (PES science advisor)
bioperformance
of 38,000 pages (fuel saver claim, with many dealers seeking
first spot)
tom
valone of 27,500 pages (well-respected energy
maven)
chiasms of
13,900 pages (greaterthings.com)
solarcube of
673 pages (leading solar technology)
Top Three position at Google
Top Ten position at Google
solar home of
147 million pages (allanstime.com - my dad's site)
parallels of
24.6 million pages (greaterthings.com)
alphabetics of
109,000 pages (greaterthings.com a code I discovered)
Top Twenty at Google
Top Fifty at Google
The day after generating the above sample list, an associate was
talking to me about Joe Flynn's Parallel Path technology, which
enables 3.5 times the output from a motor with the same input
and same size as a typical motor. To see what was on the
net about this, I Googled parallel
path. You can imagine my amusement when I saw
PESWiki in position three. It was a page that Tim Harwood
posted there just over a year ago (and which is now
There are 19 million pages where those two words appear, yet the
PESWiki page was the third site listed of all 19 million
possible sites relevant for those two words.
In the case of the ScanGauge,
showing up in the top three on the left for a search
on that term equates to significantly increased sales.
We've been selling two to four a day for several months.
Honesty: The Best Policy
I do not have an inside track with Google to know what their
algorithms are. I have not taken classes on how to boost
page ranking with Google, nor do I pay much attention to the
myriad of tip pages about how to improve Google ranking.
My success comes from doing what makes sense to me. It
also seems to make sense to Google. Therefore, my sites
are rewarded by doing well in their page ranking. I guess
you could say I'm a natural.
I have good content most of the time, deserving of high returns
in searches that are related to the page in question.
Pages that I compose that are not as good, do not get nor
deserve as high a return in the search engines. Sometimes
there are exceptions to this, such as a mediocre page doing
well, or an outstanding page not doing as well. But for
the most part, the directed traffic is proportional to the
quality and appreciated value of the content.
Trickery Undermines Credibility
My first rule is to not try to trick the search
engines. Don't play that game. It is unfair.
It is cheating. And if you are caught doing it by the
search engines, you will be sorely penalized, if not removed
from their engine all together. They don't take kindly to
people cutting in line, so to speak. And that is only
fair.
A page ranking in the search engines should be by merit, not by
finagling. That is the cardinal rule, in my opinion.
And I am confident that it is the cardinal rule for search
engines like Google.
Their objective is to direct people to the content that best
matches what the person is trying to find, not to irrelevant
content that cheated its way there. Such pages are like a spam
message that says one thing in the subject line but is another
when you open the message. "Bait and switch" is
illegal, to put it bluntly. Don't do it.
Think of it this way, how do you feel when you are tricked into
viewing a spam message because of an irrelevant subject
line? When you see what it really is, do you think more
highly or less highly of the spammer? So it is with search
engine relevance. You want people to be glad they found
your page when it comes up in a search return.
Just be honest. Google loves honesty. It rewards
honesty.
The methods I employ with posting my web pages have to do with
this function of honesty. That is why my pages rank so
well with the search engines.
Here are the methods I employ. All of these have to do
with highlighting the important facets of the page, which Google
rewards with a high return on searches pertaining to the page.
End of Excerpt
[...] Buy the
e-Book ($20.00) (delivered as brief web page)

|